Communication guidelines OKP & MSP
Mentioning our programmes
When communicating about the MENA Scholarship Programme or the Orange Knowledge Programme, please mention;
- the Dutch Ministry of Foreign Affairs as the funder of the programme;
- use the abbreviation 'OKP' or 'MSP' only after mentioning the full name: Orange Knowledge Programme or MENA Scholarship Programme;
- refer to Nuffic as the manager of the programme;
For visual communication items:
- use the logo of the Dutch Ministry of Foreign Affairs as the funder of this programme;
- OKP: due to regulations, OKP does not have an official logo. For visual representations we simply ask you to add #OrangeKnowledge to your material together with the logo of the Ministry of Foreign Affiars and the Nuffic logo;
- MSP: use the MSP Nuffic logo in combination with the logo of the Dutch Ministry of Foreign Affairs;
To ensure uniformity in the programme’s description, always use the following text, either the short or the long version:
The Orange Knowledge Programme is a Dutch global development programme, available in developing countries and managed by Nuffic, a Dutch non-profit organisation for internationalisation in education. Launched mid-2017, it aims to have provided tens of thousands with the possibility to change their future through education and training by the end of 2024 The programme is funded by the Dutch Ministry of Foreign Affairs.
The Orange Knowledge Programme contributes to a society’s sustainable and inclusive development by providing access to education and training for professionals and organisations in technical vocational education and training (TVET) and higher education. It is funded by the Dutch Ministry of Foreign Affairs as part of its development cooperation policy. The subsidy programme is managed by Nuffic, a Dutch non-profit organisation for internationalisation in education. It offers funding for long-term, demand-driven partnerships between Dutch knowledge institutions and organisations in 20 participating countries, as well as individual scholarships and Tailor-Made Training courses in all 30 selected countries. The programme ends at the end of 2024, enabling tens of thousands to change their future. From the Dutch development cooperation policy, 4 priority themes have been selected on which to focus in the programme: Food and Nutrition Security; Water, Energy and Climate; Sexual and Reproductive Health and Rights; and Security and Rule of Law. Cross-cutting themes in this programme are inclusion, employability and environmental sustainability.
The MENA Scholarship Programme (MSP) aims to build bridges through knowledge by offering opportunities for capacity building within organisations in the Middle East and North Africa. It enables young professional impact makers to take part in short courses in the Netherlands, and it facilitates tailor made training for organisations in the region.
The MSP focuses on building strong relations between the participating countries and the Netherlands by fostering strong alumni networks. It contributes to mutual understanding and knowledge sharing. The programme is funded by the Netherlands Ministry of Foreign Affairs as part of the Shiraka programme and managed by Nuffic.
Sharing impact & results
As an implementer in the programme we ask you to share experiences and impact stories of alumni with us, and other on social media.
When posting updates on your work, please include our account names and hashtags.
- Facebook: please refer to @NufficGlobalDevelopment and #OrangeKnowledge or #MSP. Thanks for including the Netherlands embassy of the country involved;
- LinkedIn: please refer to @NufficGlobalDevelopment and #OrangeKnowledge or #MSP. Please don't forget to include the Dutch Ministry of Foreign Affairs as a funder;
- X (Twitter): please mention @NufficGD and #OrangeKnowledge or #MSP. When referring to our government, make sure you use @Dutchmfa;
Please note that if you mention Nuffic as funder of the programme, this is not correct. We therefore cannot share or spread your social media message. Always mention the Dutch Ministry of Foreign Affairs as the funder of the Orange Knowledge Programme/MENA Scholarship Programme.
For the programme's monitoring and evaluation we will implement the AKVO Really Simple Reporting (RSR) tool. This will be in addition to the annual reporting. In this tool you can share the progress of your project – as often as you like – by posting updates on events and important steps forward.
You are welcome to help us promote the programmes with the following material;
Orange Knowledge Programme
- English animation video
- French animation video
- Theory of change video
- English Flyer - The Orange Knowledge Programme (3.3 MB)
- French Flyer - Le Programme Orange Knowledge (1.44 MB)
- Social media posts on the OKP, shared on our LinkedIn or Facebook
MENA Scholarship Programme
Are you making a video on an OKP project, MSP training, or any other topic? Please have a look at the following material;
- Manual: How to make your own video
- Free-to-use: Video end credits Nuffic Orange Knowledge (2.56 MB)
Important to mention and show:
- Include the impact of the programme. What has changed because of this project? Who has benefitted from the project? What did the Dutch partners learn from this project? What did local experts, teachers and students learn from the project?
- Show that your project is about equal partnership and sharing knowledge together (it is not one-way of sharing knowledge);
- Always mention that your project is part of the Orange Knowledge Programme or MENA Scholarship Programme (not abbreviated), verbally, in voice-over and in text;
- Always mention the funder (the Netherlands’ Ministry of Foreign Affairs) and the programme manager (Nuffic), in voice-over and in text. Please note that if you mention Nuffic as funder of the programme, this is not correct. We therefore cannot share/spread your video.
Our most important tip
Our most important advice: spread the word! We love to see your creations. When you make a video, or other material on the programme, please share this with the world. Upload your video on youtube, share it on social media, and don't forget to inform Nuffic on the great material that you have produced. In exchange, we will help you spread your material further by sharing it with our network.
We would love to see pictures of the work you have done. Here are some tips:
- When taking pictures of your project, make sure you show the people.
- Photograph people while working - in the field, in the class room, talking to each other, learning - and don't let them pose.
- Landscaped pictures are always more practical to use than portrait.
As a tip, please have a look at the following material;
- Manual: Making your own photo material (292.10 kB)
- Declaration of consent for disclosure of visual material (64.11 kB)
(Please make sure the people in the picture\video agree to the use of their image in various communication)
There has to be a margin of a minimum of 2x the width of the leg of the letter 'N', on all sides.
The logo has to be a minimum of 20 mm (160 px) wide.
Combinations with other logos
When using the Nuffic logo in combination with logos of other organisations, please follow these guidelines:
Align the logos at the bottom, making sure the pay-off ('Meet the world') appears under this line. Always place the Nuffic logo on the right-hand side of the page.
Logo of the Dutch Ministry of Foreign Affairs
Please note that the ministry has set out specific guidelines on the use of their name and logo: