We encourage you to to promote your project, by creating news items, issuing press releases and posting stories on social media. We want to demonstrate the relevance and impact of the programme, so please share your success stories and the lessons learned.
To ensure that everyone talks about the Orange Knowledge programme as uniformly as possible, please follow the guidelines below in your communication.
Communication in text
Use the full name
Please use the full name ‘Orange Knowledge Programme’, instead of the abbreviation OKP. If you need to shorten it, then you can leave out the word ‘Programme’, for example: ‘Orange Knowledge proposal’ or ‘Orange Knowledge scholarships’.
Mention Nuffic and the Ministry of Foreign Affairs
On all external publications about the Orange Knowledge Programme, please mention the parties involved: the Netherlands’ Ministry of Foreign Affairs as the funder and Nuffic as the programme manager. Where possible, please use the organisations’ logos too: see logo files and guidelines below.
To ensure uniformity in the programme’s description, always use the following text, either the short or the long version:
The Orange Knowledge Programme is a € 195 m Dutch global development programme, available in 53 developing countries and managed by Nuffic, a Dutch non-profit organisation for internationalisation in education. Launched mid-2017, it aims to have provided tens of thousands with the possibility to change their future through education and training by mid-2022.
The Orange Knowledge Programme contributes to a society’s sustainable and inclusive development by providing access to education and training for professionals and organisations in technical vocational education and training (TVET) and higher education. It is funded by the Dutch Ministry of Foreign Affairs as part of its development cooperation policy. The subsidy programme is managed by Nuffic, a Dutch non-profit organisation for internationalisation in education. It offers funding for long-term, demand-driven partnerships between Dutch knowledge institutions and organisations in 19 participating countries, as well as individual scholarships and Tailor-Made Training courses in all 53 selected countries. The € 195 m, five-year programme ends mid-2022, enabling tens of thousands to change their future. From the Dutch development cooperation policy, 4 priority themes have been selected on which to focus in the programme: Food and Nutrition Security; Water, Energy and Climate; Sexual and Reproductive Health and Rights; and Security and Rule of Law. Cross-cutting themes in this programme are inclusion, employability and environmental sustainability.
When producing video material on your Orange Knowledge programme activities please make sure you always mention the programme’s full name (Orange Knowledge Programme), the funder (the Netherlands’ Ministry of Foreign Affairs) and programme manager (Nuffic). We created professional Orange Knowledge end credits for video, which you can use for all your video material:
If you cannot use the official end credits, for example if you are filming with a smartphone and you are unable to add it during editing, please note these guidelines:
- Always mention that your project is part of the Orange Knowledge Programme (not abbreviated), verbally, in voice-over and in text.
- Always mention the funder (the Netherlands’ Ministry of Foreign Affairs) and the programme manager (Nuffic), in voice-over and in text.
We have put together a short manual with some more tips:
If you need more advice on your video production, please contact us at email@example.com re: Communication.
We would love to see pictures of the work you have done. Whether they are shot with a digital camera or smart phone, as long as they are high in resolution, with the proper exposure and in focus, we may be able to use them for external communication. Here are some tips:
- When taking pictures of your project, make sure you show the people.
- Show people in their working environment, but don't let them pose.
- Photograph people while working, in the field, in the class room or laboratory, talking to each other, learning.
- Landscaped pictures are always more practical to use than portrait.
We have put together a short manual with some photography tips:
If you need more advice on photography, please contact us at firstname.lastname@example.org re: Communication.
Showing the impact of a development programme is not just about the results in facts and figures, but also about personal stories of change based on the principles of storytelling. So, what is a good story? A good story:
- is authentic, real and makes an impact;
- is easy to connect to and recognisable for the receiver;
- contains a personal experience, which has led to change;
- is about a dilemma or an insight;
- contains a common theme, a message and a goal;
- has a tension curve (no tension, no story);
- contains the whole story, so not only the good news but also lessons learned.
Some more tips on storytelling in development work:
When posting updates on your programme, please include our account names and hashtags.
When tweeting, please mention @NufficGD and #orangeknowledgeprogramme. When referring to our government, make sure you use @Dutchmfa (English, 43.4K followers).
On Facebook, please refer to @NufficGlobalDevelopment and #OrangeKnowledge. Thanks for including the Netherlands embassy of the country involved.
When communicating in Dutch on the Orange Knowledge Programme, please also refer to @Nuffic.
If you need to hand out the Orange Knowledge flyer, you can print it locally using these files:
You can download the Nuffic-logo in various formats: black for use against a light background, inverted for use against a dark background:
There has to be a margin of a minimum of 2x the width of the leg of the letter 'N', on all sides.
The logo has to be a minimum of 20 mm (160 px) wide.
Combinations with other logos
When using the Nuffic logo in combination with logos of other organisations, please follow these guidelines:
Align the logos at the bottom, making sure the pay-off ('Meet the world') appears under this line. Always place the Nuffic logo on the right-hand side of the page.
Logo of the Dutch Ministry of Foreign Affairs
Logo Dutch Ministry of Foreign Affairs (1.8 MB) (Adobe Illustrator)
Please note that the ministry has set out specific guidelines on the use of their name and logo:
Visibility and communication in partnerships with the Ministry of Foreign Affairs (in Dutch, English guidelines to be published soon)
We have created a 1-minute animation video to explain the basics of the programme. Please use this animation in your communication where possible.
Orange Knowledge Animation video
Please make sure the people in the picture\video agree to the use of their image in various communication. You can see see an example of our letter of consent below: