International higher education market
The past two decades have seen the emergence of an international higher education market that is now developing faster than ever before. The number of players in this market is increasing too: public and private higher education institutions, education and testing companies, ministries of education, and quality assurance and accreditation agencies.
Within this international market there is increasing competition between public and private higher education institutions to attract international students and staff, international academic and corporate partners for collaboration, and research funds.
Higher education institutions in many countries are therefore making efforts to add an international dimension to their activities and their strategies, for instance by marketing their degree programmes to an international audience and by putting support services in place for international students.
Understanding the education marketplace
Higher education institutions need to be aware of the latest developments in the global market to ensure they develop effective strategies for sustainable collaboration and establish a good position in the international student marketplace. They need to know, for instance, not just about levels of higher education demand and policy developments in their target countries, but they also need an understanding of how the marketplace is changing.
This dossier provides information on trends and developments in this global market as well as on the national and institutional strategies being developed locally in order to operate and compete globally.
Read the Nuffic study report on international student recruitment(1.7 MB)